Upload Private apps to an app store

A private appAn abbreviation of application. Essentially, it is a web-based site used to perform any number of specific tasks, and requires authentication from end users by signing in. is a native app (an internally developed enterprise app) that you create and distribute to your OMM-enrolled end usersEnd users are people in your org without administrative control. They can authenticate into apps from the icons on their My Applications home page, but they are provisioned, deprovisioned, assigned, and managed by admins.. End users obtain private apps from an app store accessible from their mobile device. (Mobile App store for iOS device end users; Play for Work for Android device end users.) If your app supports managed app configuration, see Managed Application Configurations to set up pre-configured key-value pairs that you can send to all managed apps installed by Okta Mobility Management (OMM).


  • Private apps do not appear on end users' desktop Okta Home page.
  • Be aware of these differences between the distribution of Android and iOS apps:
    • Android apps – You can upload public and private apps to the Google Play Store and then link to them from within Okta for distribution to your end users.
    • iOS apps – You can upload only private, enterprise-signed apps to Okta for distribution to your end users.