Branding is a no-code tool for customizing the Okta interface.

Branding creates a seamless experience for your users. The page where users sign in displays your org's background and logo. Their End-User Dashboard is branded with your colors. If users encounter an error, that page maintains the theme. Even the email messages for account and password maintenance reflect your org's brand.

About multibrand customization

If your organization includes multiple subsidiaries or multinational components, Okta allows to you to use distinct branding for each part. This feature provides an alternative to setting up multiple Okta orgs, which can require higher maintenance, cause slower performance, and make errors more likely.



Set a theme for your org Your org's theme consists of a logo, a favicon, a primary color, a secondary color, and a background image.
Customize your sign-in page Apply your theme to the Okta-hosted sign-in page. Customize the labels, links, and display settings for the password and user identifier on the Sign-In Widget. If you're familiar with HTML, you can make more advanced customizations with the code editor.

Customize an error page

When an error occurs during the sign-in flow, Okta can display a custom error page to users that's consistent with your custom sign-in page and URL domain. If you're familiar with HTML, you can make more advanced customizations with the code editor.
Apply your theme to Okta email notifications Okta sends email notifications to users when their passwords are reset or their accounts are activated or unlocked.
Customize the footer for your org You can customize the footer by hiding the "Powered by Okta" message or linking to your own privacy policy.

Configure a custom domain

You can associate new brands with a custom domain.

Customizations that you make using the code editors for the sign-in page and error pages will overwrite branding for those pages. For reset instructions, see Before you begin.