Create Lead

Create new lead in Marketo.

Options

Field Definition Type Required
Mode

Action to be taken, select from Create Only, Create or Update, and Create Duplicate

Create Only: Lookup Field must match with an input field or the lead won't be created

Create or Update: If the value of the Lookup Field matches with the value of the matching input field in an existing lead, that lead is updated, else a new lead is created

Create Duplicate: If the value of the Lookup Field matches with the value of the matching input field in an existing lead, a duplicate of that lead is created

Dropdown TRUE
Lookup Field If the Lookup Field is specified, the following actions will happen depending on the Mode you selected: String FALSE

Input

The input fields for this card are dynamically generated based on your environment.

Field Definition Type Required
Company Name name/title of company affiliated with lead String FALSE
Site location of the company of newly created lead String FALSE
Billing Address billing address of the lead (for example, building number, street/avenue) String FALSE
Billing City city of the billing address (for example, Seattle) String FALSE
Billing State state of billing address (for example, Washington) String FALSE
Billing Country country of billing address (for example, United States) String FALSE
Billing Postal Code postal code of billing address String FALSE
Website website URL of the company the lead is associated with String FALSE
Main Phone main phone number of the lead's company Number FALSE
Annual Revenue yearly revenue created by the lead Number FALSE
Num Employees number of people employed by the company Number FALSE
Industry industry of the company the lead works for (for example, steel, tourism, automobile) String FALSE
Company Notes notes or additional information about the company the lead is associated with String FALSE
Id identification number of the lead Number FALSE
Salutation lead's preferred salutation (for example, Mr., Ms., Dr.) String FALSE
First Name first name of the lead String FALSE
Middle Name middle name of the lead String FALSE
Last Name last name of the lead String FALSE

Email Address

email address of the lead String FALSE
Phone Number phone number of the lead Number FALSE
Mobile Phone Number mobile (cell) phone number of lead Number FALSE
Fax Number number associated with lead's fax machine Number FALSE
Job Title lead's job title at associated company String FALSE
Date of Birth date of lead's birth (MM/DD/YYYY) calendar FALSE
Address address of the lead (for example, building number, street/avenue) String FALSE
City city of the billing address (for example, Seattle) String FALSE
State state of billing address (for example, Washington) String FALSE
Country country of billing address (for example, United States) String FALSE
Postal Code postal code of the address String FALSE
Unsubscribed if yes, lead is unsubscribed from notifications, do not send email notifications Boolean FALSE
Do Not Call if yes, do not call phone number Boolean FALSE
Person Notes notes or additional information about the lead String FALSE
Department lead's department in their company String FALSE
Lead Source source the lead originated from String FALSE
Lead Status the current marketing/sales status of the lead Number FALSE
Lead Score integer score awarded to the lead by scoring campaigns and programs Number FALSE
Priority lead’s Sales Insight priority, system-managed Number FALSE
Relative Score lead’s Sales Insight relative score, system-managed Number FALSE
Relative Urgency level of urgency of the lead's Sales Insight Number FALSE
Lead Rating marketing/sales rating of the lead Number FALSE
Acquisition Program program the acquisition is associated with String FALSE
Acquisition Date date of acquisition Date & Time FALSE
Last Viewed Date most recent date lead's profile was viewed Number FALSE
Last Referenced Date most recent date the lead was referenced Number FALSE

Output

Field Definition Type
Lead ID identification number of lead Number
Status status of the updated lead String

Related topics

Marketo connector

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Marketo API