Create Lead

Create new lead in Marketo.

Options

Field	Definition	Type	Required
Mode	Action to be taken, select from Create Only, Create or Update, and Create Duplicate. Create Only: Lookup Field must match with an input field or the lead won't be created. Create or Update: If the value of the Lookup Field matches with the value of the matching input field in an existing lead, that lead is updated, else a new lead is created. Create Duplicate: If the value of the Lookup Field matches with the value of the matching input field in an existing lead, a duplicate of that lead is created.	Dropdown	TRUE
Lookup Field	If the Lookup Field is specified, the following actions will happen depending on the Mode you selected.	Text	FALSE

Field

Definition

Type

Required

Mode

Action to be taken, select from Create Only, Create or Update, and Create Duplicate.

Create Only: Lookup Field must match with an input field or the lead won't be created.

Create or Update: If the value of the Lookup Field matches with the value of the matching input field in an existing lead, that lead is updated, else a new lead is created.

Create Duplicate: If the value of the Lookup Field matches with the value of the matching input field in an existing lead, a duplicate of that lead is created.

Dropdown

TRUE

Lookup Field

If the Lookup Field is specified, the following actions will happen depending on the Mode you selected.

Text

FALSE

Input

The input fields for this card are dynamically generated based on your environment.

Field	Definition	Type	Required
Company Name	Name/title of company affiliated with lead.	Text	FALSE
Site	Location of the company of newly created lead.	Text	FALSE
Billing Address	Billing address of the lead. For example, building number, street/avenue.	Text	FALSE
Billing City	City of the billing address. For example, Seattle.	Text	FALSE
Billing State	State of billing address. For example, Washington.	Text	FALSE
Billing Country	Country of billing address. For example, United States.	Text	FALSE
Billing Postal Code	Postal code of billing address.	Text	FALSE
Website	Website URL of the company the lead is associated with.	Text	FALSE
Main Phone	Main phone number of the lead's company.	Number	FALSE
Annual Revenue	Yearly revenue created by the lead.	Number	FALSE
Num Employees	Number of people employed by the company	Number	FALSE
Industry	Industry of the company for which the lead works. For example, steel, tourism, automobile.	Text	FALSE
Company Notes	Notes or additional information about the company the lead is associated with.	Text	FALSE
Id	Identification number of the lead.	Number	FALSE
Salutation	s preferred salutation. For example, Mr., Ms., Dr..	Text	FALSE
First Name	First name of the lead.	Text	FALSE
Middle Name	Middle name of the lead.	Text	FALSE
Last Name	Last name of the lead.	Text	FALSE
Email Address	Email address of the lead.	Text	FALSE
Phone Number	Phone number of the lead.	Number	FALSE
Mobile Phone Number	Mobile (cell) phone number of lead.	Number	FALSE
Fax Number	Number associated with lead's fax machine.	Number	FALSE
Job Title	Lead's job title at associated company.	Text	FALSE
Date of Birth	Date of lead's birth. For example, (MM/DD/YYYY).	calendar	FALSE
Address	Address of the lead. For example, building number, street/avenue.	Text	FALSE
City	City of the billing address. For example, Seattle.	Text	FALSE
State	State of billing address. For example, Washington.	Text	FALSE
Country	Country of billing address. For example, United States.	Text	FALSE
Postal Code	Postal code of the address.	Text	FALSE
Unsubscribed	If yes, lead is unsubscribed from notifications, do not send email notifications.	True/False	FALSE
Do Not Call	If yes, do not call phone number.	True/False	FALSE
Person Notes	Notes or additional information about the lead.	Text	FALSE
Department	Lead's department in their company.	Text	FALSE
Lead Source	Source the lead originated from.	Text	FALSE
Lead Status	Current marketing/sales status of the lead.	Number	FALSE
Lead Score	Integer score awarded to the lead by scoring campaigns and programs.	Number	FALSE
Priority	Lead's Sales Insight priority, system-managed.	Number	FALSE
Relative Score	Lead's Sales Insight relative score, system-managed.	Number	FALSE
Relative Urgency	Level of urgency of the lead's Sales Insight.	Number	FALSE
Lead Rating	Marketing/sales rating of the lead.	Number	FALSE
Acquisition Program	Program the acquisition is associated with.	Text	FALSE
Acquisition Date	Date of acquisition.	Date & Time	FALSE
Last Viewed Date	Most recent date lead's profile was viewed.	Number	FALSE
Last Referenced Date	Most recent date the lead was referenced.	Number	FALSE

Output

Field	Definition	Type
Lead ID	Identification number of lead.	Number
Status	Status of the updated lead.	Text

Create Lead

Options

Input

Output

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